Minggu, 16 Juni 2019

Shake Up Your Social With Milkshake, Our Instagram Website Maker - envato.com coupon

“Link in bio” is a commonly used phrase on Instagram, but the challenge for many entrepreneurs and influencers is that “you can only link once”. That’s why Envato’s co-founder Cyan Ta’eed and her team are looking to shake things up with a new app to help you up your Insta game.

Milkshake app by Envato

While other Instagram linking tools do exist, the Milkshake app enables you to build an Instagram website on your mobile device for free. This site, made up of ‘cards’, is not only stylish and sophisticated—with multiple ‘looks’ to choose from—it’s the source of truth for the modern, multi-faceted entrepreneur. You can include links to your latest work, as well as a bio and much, much more.

Say More. Share More. Sell More

Milkshake’s mission is to help people, predominantly women, to build their personal brands online. Targeted at “movers, shakers, creators, and game changers”, the platform acts as an extension of your Instagram brand, where you can say more, share more, and sell more.

Madeleine Rochecouste, Product Marketing Specialist for Milkshake, said, “We want to empower Instagrammers to promote everything they have going on, and we believe Milkshake is an easy and personal way to do that. Women have so many dreams and aspirations that Instagram is helping them to achieve by providing an audience. We want to help them further establish their brand on Instagram or turn their ideas, hobbies and ambitions into a business by commercializing their social presence.”

Milkshake can be a launchpad to your existing website, podcast, blog, or ecommerce store. It’s a simple solution to promote all you have to offer on Instagram. You can use your Insta website to introduce yourself, share links to your content, products, and work, share your top picks, must do’s and must-haves and, importantly, launch your latest business venture to your followers.

Made for Mobile

The Milkshake team worked with local Australian influencers to develop the app. They invited potential users in early to test prototypes and establish a need within the Instagram community. The result? A mobile app that offers a seamless experience from your Instagram bio.

Milkshake Insta websites are designed to look super slick inside Instagram’s mobile web browser. Madeleine explains, “We wanted Milkshake to complement Instagram. To keep your followers on the platform and engaged with your content. We also wanted to make the experience of making an Insta website as easy as posting content on Instagram.” With the functionality to swipe between cards that’s similar to Instagram Stories, followers won’t feel as if they’ve left Instagram when they’re consuming content on your site. The experience is beautiful and consistent, and it feels native to Instagram as the app is made for mobile and is very visual.

You can make and update your Insta website on the go, wherever you are, with the Milkshake app. It’s ideal for time-poor entrepreneurs or those with limited design and technical capabilities.

Insta-Worthy

Speaking of design, each ‘look’ is what Madeleine describes as “Insta-worthy”. She said, “We found that typical website builders were quite dry. The landing pages, colors, fonts, etc. are mostly aligned to a tech aesthetic. We saw a gap for a product that makes building and interacting with a website fun. Fun, easy, beautiful is what we live by. And the fact that everything can be done on your phone is a big bonus as it enables anyone to get involved at any time.” As one of Milkshake’s user testers told the team, “’If I can’t do it on my phone it won’t get done.”

Milkshake App Cards

Making a Milkshake shouldn’t be daunting. If you want to update the look you’ve chosen, you can quickly shake it up whenever you want. Content is structured in the same way across looks, so you don’t have to update your copy, images or links when you change your Insta website design. For each card, from the About card to the Links card, there are multiple looks to choose from, with more added all the time, so you won’t get bored of your Milkshake in a hurry!

The Milkshake Brand

The brand itself is also a feast for the eyes, thanks to Brand Designer, Sophie Dunn. Sophie was thrilled to join Cyan, Madeleine and the Milkshake team as she saw an opportunity to “create a fun, youthful brand.” She describes Milkshake as “a brand that is built on the characteristics of our audience: fun, bold, confident, and gutsy”.

Anyone who has been following Milkshake on Instagram and subscribed to the brand’s School of Instagram program would have to agree that it’s packed full of personality. So we’re thrilled that it’s now live and launched in the app store. Follow our lead and be one of the first to use Milkshake, now.

Find out more at milkshake.app and download Milkshake for free!

The post Shake Up Your Social With Milkshake, Our Instagram Website Maker appeared first on Envato.



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Kamis, 30 Mei 2019

Back to Base - envato.com coupon

Celebrating Pride Month 2019: Explore the Work of LGBTQI+ Creatives - envato.com coupon

Happy Pride Month 2019!

My name is Daisy, and creativity is the cornerstone of my life—I’m also a bisexual woman of color, and it feels great to embrace a sense of pride, self-kindness, and love not only towards my artwork, but also myself and my identity. The two, my creative work and my identity, often cross paths, as artwork can be such an amazing vessel for sharing or nurturing one’s voice.

In celebrating Pride Month, I had the privilege of speaking with a number of talented, inspiring creatives about their work, inspirations, and words of wisdom. I’m so happy to share these amazing creators and their thoughts with you.

So let’s celebrate Pride 2019 with a celebration of some wonderful creative people and the content they’ve brought into the world. I hope you find them and their work as inspiring as I do!

Geneva Heyward

My name’s Geneva and I’m a student at NYU’s Game Center trying to put more inclusive games into the world. I’m currently working on a roller derby rhythm game called Skate & Date, but I’ve made a couple of other games before for game jams, classes, and competitions. I would have to say Skate & Date is my favorite project though because I love rhythm games and I want LGBTQ+ folk to be in them!  I’ve been developing this by myself for almost 2 years and it’s been pretty difficult to balance with everything else, but I think it’s worth it. I’m hoping to finally release the game before Summer starts.

What are your inspirations, motivations, and/or goals, on a personal level and in regards to communicating with your audience?

There are so many people who’ve inspired me to get into game development, but a specific game developer that really inspired me was Nomnomnami. When I finally found out about itch.io in high school, Nami’s games were one of the first lesbian games I got to play and they were all so cute! She also makes games for herself and that really motivated me to do the same. The validation and joy I felt while playing those games I hope other people can feel while playing mine.

What wisdom would you offer other creatives, particularly those who are LGBTQI+? How did you find your creative voice, and what do you wish you’d known, when you got started?

What I wish I knew when getting started is that it’s ok to take the time you need to finish projects and that it’s ok to ask for help. While working on Skate & Date, I didn’t anticipate how much I’d struggle to balance work and school along with this game. I felt really frustrated for not meeting the deadlines I had set for myself, but several other creatives, many of whom I look up to, cheered me on and encouraged me to take breaks. It can be hard to do the work you love if you’re burnt out, so never feel ashamed of taking a self care day!

What message of kindness, encouragement, or empowerment would you like to share with the world?

Don’t be afraid to create art for yourself. While there’s a lot of pressure to create things that will sell, there should be space for yourself just like how there should be space for taking care of yourself. Your story and voice deserves to be heard and you deserve to be seen! So don’t feel bad doing lots of self-promotion. You are valid and loved and deserve to be happy.

Happy Pride Month!

Check out more of Geneva’s work at:

Leanna C.

I’m a queer (asexual and panromantic) illustrator and comic creator, but I also work in marketing and graphic design. I don’t consider myself an expert in any of those fields, but I enjoy learning, especially by doing. When I draw, I like to draw queer people and their relationships – tender gazes, laughs over a group text, romantic gestures, and more.

I really enjoy connecting people to opportunities and resources perfectly suited for them, which is what got me started with Paper Cat Press! I knew a lot of artists who were upset about missing out on neat opportunities, and I knew where a lot of those opportunities could be found. So, I started listing them out. I screen each opportunity, listing associated costs if they exist, and making sure that they are inclusive of people often marginalized in media work and society (such as LGBTQIAP+ people and people of color). Now I list resources, news, and crowdfunding campaigns, too!

What are your inspirations, motivations, and/or goals, on a personal level and in regards to communicating with your audience?

I’m definitely inspired by every person I know who works to demystify publishing, broaden publishing’s borders, pay artists fairly, share resources, and respectfully support their peers. I’m motivated by seeing others continue to do the work, help others, and grow – Beth Phelan, Joamette Gil, and Steven Andrews are just a few of the names that come to mind.

Whenever I’m communicating with someone, I think, “How would I like to be spoken to about these issues?” That helps me craft positive, comprehensive, and informative messages. But I’m always trying to learn how to be kinder and more clear while still respecting my own boundaries.

What wisdom would you offer other creatives, particularly those who are LGBTQI+? How did you find your creative voice, and what do you wish you’d known, when you got started?

Always advocate for yourself. You know who you are and what you need. Pay attention to how you feel in certain situations – notice what makes you feel happy, and what makes you uncomfortable. You will always deserve to be in good, healthy situations and relationships, and deserve to be treated with respect, and can do the same for others, too.

There are some people who will do whatever they can to make you feel small, or who have a habit of avoiding responsibility and shifting blame – but don’t let them gaslight you. Your voice is just as important as anyone else’s. And there are people who need to take in what you have to share.

Also, missing an opportunity isn’t the end of your career – there are opportunities everywhere. Take care of yourself!

What message of kindness, encouragement, or empowerment would you like to share with the world?

It can be a rough world out there. Take care of yourself. Be kind to yourself. Revel in everything you are and everything you want to be. And support your queer family, either with kindness, with financial help, with affirmation, or with affection. We can help each other resist and persist. We can make this world better just by being good to one another. As one of my favorite enamel pins reads: We fight as one!

Check out more of Leanna’s work at:

Ziyed Yusuf AYOUB

My name is Ziyed Yusuf AYOUB, you can call me Ziyed or Yusuf (Yusuf is my middle name).  I’m 26 years old. I was born in Toulouse, France, and spent my childhood and formative years in Tunisia before moving back to France in my teens and adult life. I’m a muslim man of Amazigh (native North African) origin. I’m on the autistic spectrum. I’m transgender and gay. I have a wonderful boyfriend of 3 years whom I’m planning to move in with next year. I currently live in Paris, we may move to Eugene OR.

All those aspects of my identity took a long time to come to terms with and discuss outside of myself. I was never not going to be all of these things. I learned from a very young age from my own family that most aspects of myself were unwanted by society. Thankfully, I had art to express myself through. Since I was young, my transgender identity and my homosexual attraction to men was expressed in my art before I could even fully understand it or word it.

I’m a self taught comic and illustration artist. I decided to leave the financial comfort of my family when I came out as gay and transgender to avoid the emotional abuse my family had already put me through.

In the years following cutting those ties and finding my footing, I have included many personal parts of myself in my work: Being gay while transgender, being autistic while muslim, being all these things while living in France, and so on…

My favorite project I’ve worked on is actually pretty far from the stories I usually write. It’s called You Can’t Make That Shit Up, and is a comic about one of my close friends. They work in theater and hustled for a while between about a billion service jobs. Because of that, they’ve found themselves in some extreme situations which I compiled in that comic. To protect their privacy, I drew them as Keanu Reeves. Because who doesn’t like Keanu Reeves?

It’s my favorite because I think it’s the one I storyboarded best. It was very easy to ink, it came naturally. It was also fun for a while to distance myself from my darker stories for something light.

What are your inspirations, motivations, and/or goals, on a personal level and in regards to communicating with your audience?

I’m usually most inspired by independent comic and illustration artists more than published and universally recognized artists and animators. Lee Lai (author of First Year) My friends Luc (@deluxepeach) Swans (@cortnan) to name a few. I’m also really into movies. I watch a lot more movies than I read comics. Which is probably bad for a comic artist.

What wisdom would you offer other creatives, particularly those who are LGBTQI+? How did you find your creative voice, and what do you wish you’d known, when you got started?

I think it’s very important to know your history, the history of your personal culture, of the country you live in, etc… What gave me strength in my creativity was to really dive deep into my identity. Not every creative explores their identity to create (and I have no opinion on the matter) but it was a turning point for me, personally and creatively.

In the renewed LGBT movement, I notice a lot of people tend to reinvent the wheel. I’m still young, so I don’t know what wisdom I can really provide for LGBT artists as a whole. As for what I know, I’d encourage transgender men (and anyone, really!) to read Becoming A Visible Man, a book on the history of the movement for transgender men in the United States in the 90s. The bibliography of that book is also very resourceful.

I wish I’d known not to feel guilty for my lack of financial resources when self-publishing and try to put myself out there. It only slowed down my creative process. We all produce at our own rhythm and to the extent of our own capabilities. We have time to grow at our own pace, and that pace may very well be slow if you’re poor. It doesn’t define your ability to grow and progress.

What message of kindness, encouragement, or empowerment would you like to share with the world?

It can be a challenge to celebrate your differences. Surround yourself with friends and people who share those differences; let them help you celebrate them together. You don’t have to be alone. Don’t hesitate to reach out to your local LGBT charity, to call a hotline, to join an online community. Sometimes, just researching the history of your identity in the LGBT movement can give you a sense of visibility and pride. When I found what was lacking, I could create it for others in my community who need it. But you can’t let yourself be on your own for too long, accept those limitations, and you’ll only grow stronger.

Check out more of Ziyed’s work at:

Low Kiwi

My name is Jace, though I often go by Kiwi online! I’m a bi artist from Atlantic Canada. I’ve worked in various areas of commercial art (BG painter for animation, freelance concept artist/storyboard artist for advertising/mobile games), but in my own time I focus on illustration and comics. I love having the chance to paint with bright, vibrant colours and I’m drawn to stories that explore love, identity and magic!

My favourite project I’ve done is the webcomic I’m working on right now called Summertime Girlfriends! It’s about a young woman who has to uncover the mysterious and magical past of a faraway island and in the process falls for a mermaid. It’s an absolute joy crafting a story about magic and women falling in love.

What are your inspirations, motivations, and/or goals, on a personal level and in regards to communicating with your audience?

I want to draw the stories that I wanted to read when I was younger. I grew up in a small town with no access to LGBTQ+ content and I spent so much time scouring the internet looking for basically any content where girls were dating. I remember having only one website to go to in the beginning, that was all (at the time) rare anime and manga scans that were all lesbian-focused. It took hours, sometimes days to download anything in the days of dial-up internet but that was the only option! Having access to those stories meant the world to me back then. I want to give my audience stories that make them feel seen and accepted.

What wisdom would you offer other creatives, particularly those who are LGBTQI+? How did you find your creative voice, and what do you wish you’d known, when you got started?

I think that similar to your art style, your creative voice will develop as you make work you enjoy, so don’t stress about figuring it out right away. Don’t worry about what others are doing or what’s “in” at the moment, and just focus on doing the things you love. Figure out what already makes you happy and pursue it. Not only is it way easier to make things that you’re already invested in, but it really shows when someone makes something they have a passion for. Your audience will find you.

Also, remember that there is only one YOU, and you are the only person who can tell your stories. This is especially important when you are a part of the LGBTQ+ community because there is a limited amount of representation that has reached a larger audience and there are SO many stories left to tell (ESPECIALLY stories told by the people who actually have those experiences).

What message of kindness, encouragement, or empowerment would you like to share with the world?

You’ve got this! Dream big and don’t be afraid to make mistakes. Reward yourself when you have to do something difficult, and remember to make time to celebrate your victories. Take care of yourself and look out for your peers. Lift others up and support them whenever you can. We’re all in this together!

Check out more of Kiwi’s work at:

D.J. Kirkland

I’m a comic book artist based out of the Bay Area but I’m originally from Charlotte, NC. Growing up as an only child, I had a lot of time to myself so I occupied myself by playing a lot of video games and watching a lot of anime. I feel like my art reflects a mash-up of the expressiveness of both 90’s anime and American cartoons. My favorite project is one I just finished up. It’s my first graphic novel from Oni Press titled ‘The Black Mage’. I drew it and it was written by one of my good friends Daniel Barnes. It combines the love we both have for anime, manga and video games while also centering around our lived experiences as black people which is something we haven’t seen very much of.

What are your inspirations, motivations, and/or goals, on a personal level and in regards to communicating with your audience?

Anime, manga and video games have always appealed to me since I was very young and that still hasn’t changed to this day. Sailor Moon is probably one of my biggest influences. It was the series that made me want to become an artist in the first place. Other than Sailor Moon, Capcom fighting games have also had a huge influence on my work. My goals as a creator are to make things that I wish I had when I was growing up. I think my goals are pretty straight forward. I want to make something that has the same impact that my favorite shows, games, and comics had on me for a new generation.

What wisdom would you offer other creatives, particularly those who are LGBTQI+? How did you find your creative voice, and what do you wish you’d known, when you got started?

To my fellow LGBTQI+ folks out there, share your stories. WE NEED THEM. There aren’t nearly enough stories from our perspective in the world. Get out there and tell the stories you want to tell! Finding your creative voice is an ongoing process. I’m still finding mine! You can get there by experimenting, making mistakes, starting over and trying again. There’s something to learn from everything you make that you can take into the next project. The biggest thing I wish I had learned way earlier on in my career is this: Stop spending so much time trying to make things that are perfect. Having something that’s done will ultimately get you a lot further.

What message of kindness, encouragement, or empowerment would you like to share with the world?

I have a few things!

You’re loved, your experiences are valid and we need you here!

Everyone’s path is different.

Don’t let the perceived success of others define your self-worth while you’re on your journey to get to a similar place!

The only thing you need to be is yourself.

Check out more of D.J.’s work at:

Melissa Capriglione

I’m a comic artist and illustrator residing in Indiana and I have a BFA in Drawing and Illustration from Herron School of Art and Design. I mainly create colorful comics with fantasy and LGBTQI+ elements, including my webcomic, Falconhyrste. It’s certainly my favorite project to work on because it’s very personal! I write it with my co-creator, Clara W., and I feel like we have complete freedom when working on Falconhyrste.

What are your inspirations, motivations, and/or goals, on a personal level and in regards to communicating with your audience?

My inspiration is certainly my need to get my stories out there. I want to communicate that being LGBTQI+ isn’t how it seems in popular media by just having one character for representation. I want to show my audience that having a completely queer cast is achievable.

What wisdom would you offer other creatives, particularly those who are LGBTQI+? How did you find your creative voice, and what do you wish you’d known, when you got started?

When I first started creating stories, I was afraid to have queer characters. I was afraid of the backlash and judgement, but I realized I was way more comfortable writing completely queer casts. My advice would be to think about the kind of stories you wish you had when you were younger, and create those.

What message of kindness, encouragement, or empowerment would you like to share with the world?

Find your people! I wouldn’t be where I am without my friends. We support each other’s projects and give each other encouragement. Surround yourself with LGBTQI+ friends and you’ll be in good company.

Check out more of Melissa’s work at:

Happy Pride Month!

Thank you to the above artists for sharing their work and their voice with the world—I hope you’ve been as inspired by these insights and creative works as I have. There is no better time than the present to appreciate and celebrate your voice, your creativity, and your identity.

Happy Pride Month!

The post Celebrating Pride Month 2019: Explore the Work of LGBTQI+ Creatives appeared first on Envato.



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Rabu, 01 Mei 2019

The Elements of Envato Elements - envato.com coupon

Envato Elements is the freelance designer’s ideal resource for growing and managing their business. Since its launch in August 2016, new features and resources have been constantly added to the Envato Elements library each week. As of this writing, here’s a snapshot of what’s been happening in some of the most popular categories:

Envato Elements new items

Whether you’re a graphic designer or a web developer (or anything in between), there are over a million reasons (and counting) to look into subscribing to Envato Elements.

If you haven’t yet been properly briefed, here’s a deep dive into the elements of Envato Elements:

Unlimited Downloads

Some stock image resources limit your access to assets you’ve legally purchased, which can be problematic if you’re not very organized and are constantly re-downloading said assets. With a subscription to Envato Elements, there are no download limits—you can access your favorite assets from Envato’s extensive library whenever and wherever you want, as many times as you need them.

There are now over a million items for you to download, with more being added each week. Here’s what we’ve got (as of this writing):

4,300+ Fonts

Fonts on Envato Elements

Finding the perfect font for client design projects can quickly rack up fees and drive project costs sky high. Being able to download and test fonts in your project without having to pay additional costs to do so can simplify the design process considerably.

690,000+ Stock Photos

Envato Elements stock photos

Search Envato Elements’ massive stock photo collection by tag, orientation, background, and even by the photo’s dominant colors. Your clients will definitely appreciate you having access to options outside of the same tired free stock photos everyone else is using.

175,000+ Videos

Video on Elements

If you work with video (and these days, you really should be working with video!), you’ll find everything you need on Envato Elements to help you with your next project. You’ll find not just thousands of stock videos, but also motion graphics, broadcast packages, logo stings, titles, and much more.

90,000+ Audio Tracks

Sounds effects on Envato Elements

Whether you’re creating a video, recording a podcast, or designing an app, you’ll need access to quality audio. Envato Elements offers the full range, from music tracks, logos and idents to a massive library of 79,000+ sound effects. Need a dinosaur growl? A cocktail shaker? Some vintage funky beats? It’s all there.

1,000+ WordPress Themes & Plugins

WordPress themes on Envato Elements

Envato knows WordPress. Our ThemeForest market is one of the top collections of premium themes and plugins out there. And now, many of the best premium themes and plugins are available with an Envato Elements subscription.

Not a WordPress fan? There are loads of other CMS templates too, so whether you use Drupal, Joomla, Magento, Shopify or something else, you’re in luck. And there are also separate templates for landing pages, emails, and more.

75,000+ Graphic Assets

Graphic templates on Envato Elements

Beautifully designed graphics are at the heart of the Envato Elements library, and there are so many different categories that it’s hard to summarize them. You’ll find:

  • 11,000+ vector illustrations
  • 36,000+ graphic templates, e.g. logos, product mockups, print templates, etc.
  • 21,000+ 3D objects
  • 1,000+ add-ons, such as Photoshop actions, Lightroom Presets, brushes, and layer styles
  • plus thousands of backgrounds, textures, icons, patterns, and more!

11,000+ Presentation Templates

Presentation templates

It’s official: public speaking is scary. In surveys, people regularly rank it above all other fears—even death. A good presentation template will help give you some more confidence as you stand up to speak. Whether you use PowerPoint, Keynote, or Google Slides, and whether you’re going for something fun and creative or serious and corporate, you’ll find a template here to wow your audience.

Freebies!

Envato Elements also offers several freebies that allow you to get a taste of the quality of the graphic assets included in a paid Envato Elements membership:

Free items on Envato Elements

Commercial License

If you plan to use any images for use on business mediums like your website, social media, and promotional materials (and for those of your clients), you’ll need to ensure that those images include the right permissions and that you use proper attribution when necessary.

Being legally compliant with image use can be hard to understand, but DIY Photography put together a nice guide that takes you through the ins and outs of licensing if you’re interested in the details. Regarding graphic assets you download from Envato Elements, a commercial license is included with your subscription.

1,200+ Courses on Tuts+

Courses on Envato Tuts+

When it comes to the individual elements of Envato Elements, this one piece makes up over half the value of membership on its own. Envato Tuts+ represents tens of thousands of hours invested into developing resources that empower people to get paid to do what they love.

Existing subscribers are loving these courses:

170+ eBooks

ebooks on Tutsplus

Prefer your knowledge delivered in book form? Great, because Envato Elements can accommodate this preference with ease. Get your knowledge drop in the form of the published works of favorite web design voices behind A List Apart and Smashing Magazine (to name a few). Envato Elements’ eBook library delivers expert information as you need it for various client projects.

What’s Next for Envato Elements?

With thousands of graphic assets being added each week, new courses and ebooks added periodically, and new features being introduced to this extensive bundle on a regular basis, Envato Elements will continue to grow.

The Elements of Elements

The features that make up everything you get with a subscription to Envato Elements support the many different facets of a freelance design business: access to education to build new skills, creative assets to use in projects, and a tool for improving business administration in the background of it all. A subscription to Envato Elements is an affordable luxury for freelancers who want to step up their game, take on exciting new projects, and earn more money while doing what they love.

Ready to explore Envato Elements for yourself? Sign up for a subscription.

How has the use of Envato Elements positively impacted your business? We’d love to hear about it! Tweet @envato, and we’ll share our favorite responses.

The post The Elements of Envato Elements appeared first on Envato.



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Rabu, 03 April 2019

Why Good Designers Are Like Crocodiles - envato.com coupon

Crocodiles adapt. They learn the movements of their meal and strike at just the right moment. It’s this mix of immersion in scenarios, research of their environment, and instinct, that make them the perfect analogy for a good designer.

However, while crocodiles aren’t known for being particularly empathic, for a designer, empathy is crucial.

Finding empathy through experience

Books or running on-screen interviews aren’t the only way to establish empathy. As a designer, I’ve found the best way to do so is through experience, which means working with a broad range of people, including people outside the design community. Most of all, you need to experience uncomfortable scenarios and put yourself in situations that may be way outside of your comfort zone.

The true value of design is found through experience

I’m a UI designer with a background in visual, branding, and graphic design. When I started at Envato, I was so far out of my depth I was bordering on drowning. I had no tech or product references to draw on – but it was the experience from my design career and the somewhat daunting role at Envato that ultimately shaped the way I now work on product interfaces and guidelines.

I had previously worked in local government, which moves at a fraction of the pace of a tech company. However, in government I learnt how to design for brand, wayfinding, digital, print and even experience design, for audiences who, no matter their background or situation, should be able to experience our services equally.

Working with community, indigenous and disability groups allowed me to design with respect and sensitively for the region and users of the services, meet accessibility requirements, and still strive to maintain high quality and creativity.

All design experiences impact how we make our critical decisions, how we structure our feedback and think about design as solving legitimate problems for everyone, as well as being beautiful to look at.

Design is allowed to be beautiful

Design should be delightful. People respond to good design. It communicates passion, inclusion, coherence and clarity of brand. Beautiful design shows that we care about our brand, our products and how our customers perceive us.

Aesthetics play a huge part in a designers process, just as much as interviews, budgets and business needs. It’s the aesthetics that attract people in the first place, and by balancing beauty with informed research we are able to create something attractive without detracting from our purpose.

It’s not all about you

Designing is not just about you or your customer. Design is finding the balance between what the users wants, what our authors want (in Envato’s case), what the business wants, what our design standards require, as well as the limitations of technology and timelines.

As a designer you need to learn to accept that most decisions are out of your control and that designing is a negotiation process, one that you can own and influence or one that you can shrug your shoulders at and just roll with – its important to instinctively pick your battles.

There are plenty of projects where days or even weeks of work have been wasted once the creative disappears up the corporate chain of no return. It’s these jobs that make you feel like a hack, constantly questioning design decisions no matter how much insight, feedback or research you have. But these are the projects that create resilience and build the designer instinct where with or without the insights you learn to trust your own decisions. In the end, design is about standing by your work and owning the results, whether award-worthy or dumpster fire.

Projects that create resilience and build the designer instinct where with or without the insights you learn to trust your own decisions

Muddled methods of a hack

Double diamonds, design sprints, lean startups and all the rest of the formulated design processes may never fit your mould. (I for one only learnt about these frameworks at Envato – furiously reading a stack of books after miraculously getting through the recruitment process).

Design doesn’t have to mean a prescribed process. Understand them sure, but establishing your own way of working is where you find your true happy place. Working next door to a pub like I do is also a designer’s place but anyway… Defining your own style and path will allow a greater understanding all aspects of design, not just tech or product or UX.

Design can be fluid, design can be messy and design can rub people up the wrong way. Hack, sticky tape and bleed your way through various jobs, experiences, styles, mixed teams and clients. Make a lot of mistakes, break things, drink more than you should and a lot of the time wonder why you’re doing it in the first place.

Somehow I’ve scraped through 20 years adapting and applying a mix of loose processes to what my current project requires. Its made for a hell of an interesting journey and I’ve been able to learn equally from terrible bosses who crush your creative spirit and from inspiring industry-leading mentors who make you love what you do. It comes down to learning what not to do as much as what to do. And I’m still learning.

Instinct won’t get you all the way

At Envato, we use a design framework that relies heavily on research, and with a massive community of customers and authors, why wouldn’t you? Our UX team create stories and research documentation that within the UI team, we use to inform style guides and libraries with the intention of reuse of core patterns between products.

Without the research and ability to test ideas and concepts with our community, we would base a lot of decisions on gut instinct which relies on biases, both emotional and cultural. I’ll admit, trusting your gut isn’t always the right decision, but I believe a balance of instinct and research will get you further than either alone.

Future designers

How will designers adapt to future design challenges? How do we think about designing outside of pages and screens? How do we take the experience we have in interface, UX and visual design and apply them to voice, VR or ever changing social platforms and still create beautiful and inclusive design experiences?

We swim, crocodile.

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